Your APM tools watch infrastructure. ARGOS watches the business: GMV, conversion, refunds, stockouts, payment rejections, mobile crashes — rendered for the people who run the company, not just the engineers on call.
ARGOS is NULogic's productized business observability platform for digital commerce. We package Grafana, Prometheus, AlertManager, and a custom SQL adapter into a deployable solution with industry-tuned dashboards, alert rules, and integrations — all running on your infrastructure, alongside (not replacing) your existing APM tooling.
Named for Argos Panoptes, the all-seeing 100-eyed guardian of Greek myth — the metaphor is the point. ARGOS sees what your existing infra monitoring misses: orders, abandonment, refunds, BNPL eligibility, return reasons, promo ROI, regional stockouts. The numbers your CCO and CFO ask about every morning.
Read directly from your transactional sources — Postgres, MySQL, BigQuery, MongoDB, message queues, log streams, your data warehouse. No data leaves your perimeter.
Custom SQL queries (the NU adapter, built per customer) turn rows into Prometheus metrics — orders per minute by channel, BNPL success rate, stockouts by category. ~25 queries cover a retail vertical.
Industry-tuned Grafana dashboards in a proven 4-layer pattern: Executive (business KPIs), Operations (rejections + service health), Merchandising (SKU velocity), Finance (refunds + ROI).
Pre-tuned AlertManager rules route business and technical alerts to the right team's Slack / Teams / email — not the on-call SRE, but the merchandising buyer when uniforms hit 70% stock.
A blank Grafana install ships with zero dashboards, zero queries, zero alert rules, and zero opinion about retail KPIs. It's a visualization engine — like Excel with no formulas. You could build all of this yourself, the way you could build your ERP from scratch. The question is whether that's the best use of your team's quarters.
Orders/min by channel, conversion %, BNPL eligibility, payment rejections by reason, SKU velocity, stockout heatmap. Knowing what to measure is the hard part.
Executive · Operations · Merchandising · Finance. Each tab tuned to a specific audience. Took 2 years and 3 customers to converge.
Real PromQL thresholds: payment gateway degradation, abandonment spike, stockout-imminent on top SKUs, conversion drop, mobile crash spike, refund anomaly. Not "alert on > 0".
SFCC · SAP HANA · Datadog · AWS CloudWatch · Klarna · Adyen · Stripe · GA4 · BigQuery. Each new source needs schema mapping and field interpretation. NU has them pre-built.
5 role-specific home dashboards (CTO / Ops / Merch / Finance / CFO). SSO. Branded login page. Out of the box.
Walmart Chile, Liverpool México, and Mobility ADO push fixes back upstream. New customers get the benefit of work the others already paid for.
Grafana lets you draw charts. ARGOS tells you which charts to draw — and why.
Every ARGOS deployment follows the same proven structure — the same shape Walmart Chile and Liverpool México run today. Each layer maps to a real audience inside the customer.
ARGOS sits alongside Datadog / Splunk / New Relic — no rip-and-replace, no fight with your SRE team. Your APM stays; ARGOS adds the business KPI layer your APM was never built to do.
100% open-source stack: Grafana OSS, Prometheus, AlertManager, postgres-exporter. You pay for NULogic's implementation work and ongoing support — never for software seats or per-host fees. Typical first-year cost under 1 month of a comparable commercial tool.
The Grafana instance, the queries, the dashboards — all yours. Host it on your infrastructure or on NULogic's, your choice. No lock-in: it's standard open-source software, fully portable between AWS, GCP, Azure, or on-prem at any point. NU's value is the implementation expertise and the ongoing roadmap — not control of your stack.
Deployed 2+ years. Monitors Walmart Chile's e-commerce + supermarket + extended catalog across web, mobile app, marketplace, and physical POS. Used daily by the observability team, support team, and business-continuity team for real-time sales monitoring.
NU built the dashboards; Liverpool's team operates them in production today. NU stays on monthly retainer for new dashboards and KPI evolution as the business grows. Queries extended to GCP-native and GraphQL per customer preference.
Different vertical — same 4-layer pattern. ADO uses ARGOS for ticket sales, route profitability, occupancy rates, and operational continuity across their fleet management systems.
ARGOS itself is open-source — Grafana + Prometheus + AlertManager. NULogic charges for the implementation work and the ongoing support.
For context: a year of ARGOS (implementation + 12 months of support) typically costs less than what a comparable commercial observability tool — Datadog, Splunk, New Relic — would charge for a single month at the same scope. No per-host, per-seat, or per-ingested-GB fees. Ever.
Live demo runs on a real retail apparel dataset.