BUSINESS OBSERVABILITY · BY NULOGIC

The dashboard layer your business teams have been asking for.

Your APM tools watch infrastructure. ARGOS watches the business: GMV, conversion, refunds, stockouts, payment rejections, mobile crashes — rendered for the people who run the company, not just the engineers on call.

✓ 100% open-source stack ✓ Deploys on your cloud ✓ Complements Datadog · Splunk · New Relic
📊 GMV 🛒 Payments 👶 Stockouts 💰 Refunds 📱 Mobile ⚙️ Services
2+years in production
3reference customers
4-layerproven pattern
$0software licenses
2 weeksto PoC
WHAT IS ARGOS

Built on the same OSS stack the world's top SRE teams already trust — but tuned for business KPIs.

ARGOS is NULogic's productized business observability platform for digital commerce. We package Grafana, Prometheus, AlertManager, and a custom SQL adapter into a deployable solution with industry-tuned dashboards, alert rules, and integrations — all running on your infrastructure, alongside (not replacing) your existing APM tooling.

Named for Argos Panoptes, the all-seeing 100-eyed guardian of Greek myth — the metaphor is the point. ARGOS sees what your existing infra monitoring misses: orders, abandonment, refunds, BNPL eligibility, return reasons, promo ROI, regional stockouts. The numbers your CCO and CFO ask about every morning.

The problem ARGOS solves

  • Datadog and similar tools are built for SREs. Per-host, per-trace, per-log-line metrics.
  • Business teams ask different questions: "Is back-to-school stocked? Why did Klarna conversion drop? Which promo actually returned margin?"
  • Today's answer: BI reports from yesterday, sliced by an analyst.
  • ARGOS's answer: a live dashboard, refreshed every 30 seconds, on the same screen the SRE team uses — but rendered for the merch buyer or the CFO.
HOW IT WORKS

Pull. Transform. Visualize. Alert.

1

Pull

Read directly from your transactional sources — Postgres, MySQL, BigQuery, MongoDB, message queues, log streams, your data warehouse. No data leaves your perimeter.

2

Transform

Custom SQL queries (the NU adapter, built per customer) turn rows into Prometheus metrics — orders per minute by channel, BNPL success rate, stockouts by category. ~25 queries cover a retail vertical.

3

Visualize

Industry-tuned Grafana dashboards in a proven 4-layer pattern: Executive (business KPIs), Operations (rejections + service health), Merchandising (SKU velocity), Finance (refunds + ROI).

4

Alert

Pre-tuned AlertManager rules route business and technical alerts to the right team's Slack / Teams / email — not the on-call SRE, but the merchandising buyer when uniforms hit 70% stock.

THE 4-LAYER PATTERN

One stack. Four audiences. Real-time alignment.

Every ARGOS deployment follows the same proven structure — the same shape Walmart Chile and Liverpool Mexico run today. Each layer maps to a real audience inside the customer.

📊

Layer 1 · Executive

For: CCO / CFO / CEO / Brand Lead
  • GMV today vs yesterday vs LY
  • AOV by channel
  • Conversion %
  • Top revenue categories
  • Cross-team alert summary
🛒

Layer 2 · Rejections + Operations

For: eCommerce · Payments · SRE
  • Payment rejection breakdown by code
  • Gateway latency (Adyen · Klarna · Stripe...)
  • Cart abandonment by channel
  • Mobile crash & page load
  • Service health matrix (Layer 4)
👶

Layer 3 · Merchandising

For: Buying · Planning · Allocation
  • SKU velocity (top 20 today)
  • Stockouts by category
  • Inventory readiness gauges
  • Back-to-school / seasonal heatmaps
  • Size availability matrices
💰

Layer 4 · Finance & Returns

For: CFO · FP&A · Returns Ops
  • Net revenue (gross − refunds)
  • Refund rate & trend
  • BNPL mix (Klarna · Afterpay · Zip · PayTomorrow)
  • Why customers return (donut)
  • Active promo ROI · discount %
WHY TEAMS CHOOSE ARGOS

The three reasons every customer signed.

01

It complements, not replaces.

ARGOS sits alongside Datadog / Splunk / New Relic — no rip-and-replace, no fight with your SRE team. Your APM stays; ARGOS adds the business KPI layer your APM was never built to do.

02

Zero software licensing.

100% open-source stack: Grafana OSS, Prometheus, AlertManager, postgres-exporter. You pay for NULogic's implementation work and ongoing support — never for software seats or per-host fees. Typical first-year cost under 1 month of a comparable commercial tool.

03

You own it, day one.

The Grafana instance lives in your cloud. The queries are yours. The dashboards are yours. If you ever leave NU, nothing breaks — you keep the entire stack, exit cost is zero. Liverpool Mexico runs the deployment themselves today, with NU on retainer.

CUSTOMER PROOF

Already running in three of the largest LATAM retail operations.

Walmart Chile
Líder · Central · Bodega & SuperBodega aCuenta

Deployed 2+ years. Monitors Walmart Chile's e-commerce + supermarket + extended catalog across web, mobile app, marketplace, and physical POS. Used daily by the observability team, support team, and business-continuity team for real-time sales monitoring.

Hosted: Azure · Stack: Grafana OSS + Prometheus + AlertManager
Liverpool Mexico
Department-store retail

NU built the dashboards; Liverpool runs them. Customer-owned deployment with NU on monthly retainer for new dashboards and KPI evolution. Migrated queries to GCP-native / GraphQL per customer preference — full extensibility preserved.

Hosted: GCP · Stack: Grafana Cloud (paid) + 20+ integrations
Mobility ADO
Mexican urban transport & logistics

Different vertical — same 4-layer pattern. ADO uses ARGOS for ticket sales, route profitability, occupancy rates, and operational continuity across their fleet management systems.

Hosted: AWS · Stack: Grafana OSS + Prometheus
ARCHITECTURE

What deploys into your cloud.

YOUR DATA SOURCES
SFCC · Postgres · SAP · DynamoDB · MongoDB · Kafka · S3
ARGOS STACK · DEPLOYED IN YOUR CLOUD
postgres-exporter
(custom NU SQL)
Prometheus
30d metrics
AlertManager
Slack · Teams · Email
Grafana
4 dashboards
YOUR TEAMS
Executive · Operations · Merchandising · Finance · SRE
CONTINUES UNCHANGED
Datadog · Splunk · New Relic · your APM
  • Cloud-agnostic — same Docker stack runs on AWS, GCP, Azure, on-prem
  • No data egress — everything stays in your VPC; ARGOS never reads from outside your perimeter
  • SSO-friendly — Grafana supports SAML, Okta, Azure AD, Google Workspace
  • Audit logging — every dashboard view and query logged
  • Optional Phase 2 — add Loki for high-volume log storage at 10-20% the Datadog log cost
PRICING

Buy implementation. Buy support. Never software licenses.

ARGOS itself is open-source — Grafana + Prometheus + AlertManager. NULogic charges for the implementation work and the ongoing support.

2-Week PoC

Fixed fee
  • Mutual NDA
  • Connect to one non-prod data source
  • 3 priority dashboards (your pick)
  • Live demo at week 3
  • Go / no-go decision

Ongoing Support

Monthly retainer
  • New dashboards as KPIs evolve
  • Alert rule tuning
  • Data source additions
  • Bug fixes & upgrades
  • Optional: 24/7 on-call

First-year total typically lands under one month of comparable commercial observability spend — and unlike commercial tools, you own everything when the engagement ends.

See what your business teams have been missing.

Live demo runs on a real retail apparel dataset.